When a visitor first reaches your website, it needs to conveys the trust needed for him to even consider the other factors about your product or service. Does your website convey this trust effectively? Online shoppers have different needs as compared to people shopping at brick-and-mortar stores. In a typical brick-and-mortar store, buyers can see, touch, and even try the physical products. They can see the legitimacy of a store with the owners or employees standing right in front of them. When they make a payment, they receive the correct change and a receipt immediately. All these factors make shopping in brick-and-mortar stores smooth, easy, and worry-free for shoppers.
In comparison, an online store can only show buyers a visual representation – pictures, or at best, videos – of their products. A case study shows that 58.19% of shoppers doubt the reliability of pictures showed in online stores. In addition, online buyers have to risk paying via the Internet, providing sensitive information about themselves such as their name, address, phone number, and credit card number. A myriad of thoughts run through their minds, some of which are commonly these top five:
- Does this website look shady?
- Who runs this website?
- Is it safe to pay through their website?
- What if they run away with my money?
- If I give them my email address, will I be spammed?
It Is A Must To Prove Your Reliability and Trustworthiness
The uniqueness of your products and the competitive prices that you offer only pose a strong draw to 34.53% of online shoppers. A significant 28.67% of them walk away even if you have the most unique products and the best prices, because they don’t feel confident enough about your website or store. Of these people, 73.58% will try to search for similar items on your competitors’ websites.
Increasing Your Trustworthiness
Independent, third-party identity verification vendors work to boost your website’s trustworthiness, and subsequently increase sales for you. When buyers see that there is an actual company operating behind your website, and that you are willing to display your contact information 검증사이트 that is verified by a trusted third-party, then this increases their confidence in you, and assures them that it is safe to purchase from your website. Compared to offline buyers, online buyers have more options when they want to make a purchase. If they have any doubt of your website, then they will just go to your competitors, who are just a few clicks away.
What Trust Seals Do for You
- Increases your website’s trustworthiness against other competitors
- Increases the chances of a sale with your prospect
- Builds confidence with those reading your pages and looking over your products & services